Lilium lancifolium produces lots of stem bulbils and yes, the good people at Binnys' are right, they are easy and save a couple of years on seed growing.
I plant about an half an inch deep; the broad bit is the base of the bulbil but it doesn't really matter; any potting compost will do but I use a JI type (as I do for nearly everything).
It is a nice orange 'turks cap' lily and will soon clump up when you get it going.

Reasonably well drained potting compost. Feed when in growth with half strength liquid feed (not Tomorite though). All I ever do is throw them in the pot and cover with a centimetre of compost. no idea of which way up they are, don't think it matters. Better kept unfrozen, but do not need heat.
Takes about 3 years to reach flowering size.

Snap, glad we agree!

I have the yellow form and a double as well, both grown from bulbils.

Thanks boys - glad you both agreed, it makes it much easier that way :)
I'll pot them up and pop them into the greenhouse when it's to get cold.

We grow both the yellow and orage also, Ob. A nice lily.
If you have a deep pot, Scottish, like a rose pot, that would be better than a normal sized one, though it doesn't really matter.