By Adam2112
Pennsylvania,
United States 
What is this? Sun or shade? Annual or a perennial?
12 Jun, 2017
Answers
Hi, I also think it's Primula malacoides, Derek.
12 Jun, 2017
It may be a similar species that I am not familiar with, but it looks like Fairy Primrose (Primula malacoides). Here in the desert, we grow it as a winter annual, though it is just slightly frost tender here. Here, it seems to do best in bright shade or filtered sun.
12 Jun, 2017