Cyclamen coum

Certainly looks like Coum....funny that it flowered so early...but then so many things have flowered at strange times this year. :)

The label says C. coum and I bought it late autumn [not in flower] a year ago and it flowered in spring. But so many garden centres use extra heat to force plants on, no wonder they get confused.

True. Coum flower about now usually ....is that right?

I love these. Mine are coming along nicely in a pot - it's their 2nd year.

January would be considered about right for C.Coum to flower outside in the garden, The few leaves I can see look more like the autumn Hederifolium.
Coum leave are invariably round and well established before the flowers start, the flowers are also usually more squat and rounded .
The thing that does not fit is that you say it flowered in spring .You may be right the growers do odd things to obtain plants in flower.
As I write this have spotted Burncoose nursery have a good picture to the right you can clearly see how rounded leaves and flower are

thats what I find confusing, the leaves are certainly more like hederifolium but the flower is quite squat. either way it's a lovely magenta colour.

I love them, tiny but tough!